Wednesday, February 16, 2011

Stock market reactions to activity-based costing adoptions

Journal of Accounting and Public Policy 18 (1999) 229-251
Lawrence A. Gordon, Katherine J. Silvester

Abstract
The use of activity-based costing (ABC) has been steadily, if not rapidly, spreading on an international level. This fact notwithstanding, the economic benefit associated with adopting ABC is suspect, at best. In an effort to shed additional light on this apparent dilemma, this paper empirically investigates the stock market effects of announcing the adoption of an ABC system. The research methodology includes both parametric and non-parametric tests for excess market returns from a seemingly unrelated regressions model with a matched pairs sample of firms. The analysis indicates that the installation of an ABC system in the United States is not associated with a significant (either positive or negative) stock market reaction. ©1999 Elsevier Science Inc. All rights reserved.

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